This episode of “The VinePair Podcast” is sponsored by The Prisoner Wine Company. Check everyone off your gift list (including yourself!) this year. Visit to explore all of their offerings this holiday season — don’t forget that ground shipping is included on all gift set purchases!

In the spring, it’s all eyes on tequila. Come summer, it’s rosé and spritz season. Bourbon releases hit hard in the fall, and by wintertime, almost every category of booze gets a little piece of the limelight.

As Black Friday rolls around, it’s all hands on deck for drinks to make or break their momentum heading into the next calendar year. Traditionally, dark spirits and Champagne have reigned supreme as holiday season staples, but with so many premium spirits entering the luxury space, it might be the time for aged tequila to be the nation’s fireside sipper of choice. On the other hand, the holidays have always been a time of familiar indulgence, when people revisit the special- occasion spirits and wines they know and love. But who’s to say the holiday season can’t also be a time of new discovery? As much as we would love to see a surge in extra añejo sales this December, only time will tell which drinks categories will finish off 2023 with a bang.

On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach delve into a discussion on why exactly the period from Thanksgiving to New Year’s is the most crucial stretch of the year for the drinks industry, as well as what categories and brands are best positioned to crush Holiday 2023. Tune in for more.

Zach is reading: The Timeless Allure of Oysters and Alcohol
Joanna is reading: For OnlyFans Creators, Private Whiskey Groups Are Rife With Opportunity
Adam is reading: The Duckhorn Portfolio Will Acquire Sonoma-Cutrer Vineyards in $400 Million Deal

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